Sustainability
Plant → Farmer → Processing → Product → Waste → New Product
Sustainability at PHI is not a CSR page bolted onto the business. It is the shape of the value chain itself.
Pillars
Five things that hold it up
- 01
Sustainable Sourcing
Materials come from species whose supply can repeat every season, not from whatever is cheapest once.
- 02
Farmer Partnership
Quality standards are agreed together with price, up front. Demanding quality without raising price only pushes cost onto the weakest link.
- 03
Circular Bioeconomy
The residue of one process becomes feedstock for the next — as long as there is a product that actually sells at the end of it.
- 04
Waste Valorization
Ramie leaves left in the field and the fibre fraction left over from tea production are two cases already running.
- 05
Social & Environmental Impact
Impact is measured by the value that stays in the region the material came from, not by how many activities were held.
Value chain
Where the value is kept
- 01
Plant
Choosing the species and plant part that carry value, not the one that is easiest to get.
- 02
Farmer
Quality and price agreed up front, so material standards are not a one-sided burden.
- 03
Science
Material characterisation and parameter setting before anything is formulated.
- 04
Processing
Processing with locked parameters, recorded per batch.
- 05
Product
Finished consumer products or value-added materials for industry.
- 06
Market
Retail, HORECA, industry, and export markets.
Targets
What we are aiming at
These are targets with a stated year, not results already achieved. They will be replaced by measured figures, not added to.
- 120farmers
- 2027 partner farmer target
- 60%
- 2027 leaf biomass utilisation target
- 4categories
- Active product categories
- 6materials
- Materials ready for sampling
Quality and price agreed up front, not seasonal buying.
The share of leaf that enters a product instead of returning to the field as residue.
Herbal tea, functional beverage, functional food, botanical wellness.
Available for specification and sample requests from industrial buyers.
Sustainability Stories
Read further
Reading waste as raw material
Process residue is only called waste while nobody knows what to do with it.
21 June 2026